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The Stuph File Program – Episode #0531

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Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0531.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:



If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

The Stuph File Program – Episode #0530

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Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0530.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:


  • Rip Taylor, comic
  • Larry Alex Taunton, freelance columnist — Is Tom Brady overrated?
  • John Paitakes, author, 50 Years Working in Criminal Justice— College entrance exam rigging



If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

The Stuph File Program – Episode #0529

0

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0529.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:



If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

The Stuph File Program – Episode #0528

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Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0528.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:



If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

5 Stages Of Personality Growth

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In 30-plus years of training, managing and coaching radio personalities, there are three key things that have never changed. And will never change. It’s my 3 Secrets of Becoming an On-Air Superstar. And yes, I’ll reveal the secrets below. But today, I want to focus on a single, most fundamental secret.

It’s Secret #1: The 5 Stages of your Personality Success Path.

You will turn up the volume on your personality brand when you earn the freedom to go deeper with your audience. There’s not a single personality reading this that doesn’t want that freedom. But you have to earn it, and it happens step by step through 5 Stages.

The 5 Stages of Personality Growth

There are 5 stages in the life cycle of every great personality. Everyone on the air goes through Stage 1, but not everyone makes it to Stage 5.

Introduction is when you’re brand new. They don’t even know your name, or really even care. In this stage, your goal should be to show that you love the same things they do.

Familiarity is when they may recognize your name but they don’t know anything about you yet. This is a critical phase…it’s still not the right time to talk about yourself that much…but you may want to introduce a feature here

Growth. This is when it gets exciting. They’re starting to know you and like the things you do on the air. They like the station better when you’re on. This is when you start promoting those features aggressively.

Like. The like phase is when you can introduce more personal stories into the show. They’re starting to recognize your character traits and know whey they like it when you’re on.

Love. And this is the ultimate goal. In this stage, it’s more about who you are than what you do. They choose the station because of you. This is where you want to be.

Performing In the 5 Stages

You have to know where you stand in the relationship with your audience, and perform accordingly. Personalities don’t become popular all at once. They grow popular over time. It’s a process that can be accelerated. But it cannot be rushed.

You can’t start out at Stage 5. And if you perform show like you’re in Stage 4 or 5 when you’re in stage 1 or 2, you lose!

One reason personalities fail is they don’t understand where they are in their success path. They think they’re in the love stage because they’ve been on a long time, but they’re really just in Stage 2 because they have never had an impact.

Your behavior must be based on how your audience sees you. Not how you would LIKE to be seen. If you come on too strong in Stage 1 or 2, you’ll run the audience off. They will hate you, and think you’re self absorbed.

Similarly, if you’re in Stage 4 or 5, but the PD is making you play too much music, you’re also preventing the audience from rewarding you.

Earning Your Freedom

And that’s the issue, isn’t it? You want to earn freedom on the air, but you probably think this is impossible because the PD puts up barriers.It seems like a chicken or the egg thing. You feel like you can’t reach the next stage because you don’t aren’t allowed time to perform,

You have to earn that freedom. And here’s the good news. You earn it from listeners. They demand more of you. And it starts by being great in every break now.

I know that at some stations, management just wants you there to play the commercials, execute the format and not get in the way. They don’t support personality. And they won’t get what I’m talking about here. Maybe you’ve tried to do some different things and been yelled at. They told you to just stick to the basics. I get it. It’s a balance.

But don’t let those barriers become an obstacle to growth. As you impact listeners, your power will grow. You’ll become a primary reason for tune-in.

This is what makes management afraid of you, by the way. They are afraid of losing you. Because when you become a meaningful personality that leads an audience fan base, you have power.

I know it can be frustrating to want to do more than you’re permitted. Every great personality wants to do more than they’re allowed. It’s universal. Personalities with 5-minute limits think they need 7. Those with a 3 minute window think they’d be better with 5. And those that only have 30 seconds know for a fact they’d be great if they had 3 minutes. Maybe you can’t control your break length. But you can control what goes into your breaks.

You Gotta Prepare

So prepare a great break-every break-based on the opportunity you’re provided. Now here’s the ironic part. The smaller the canvas on which you paint, the longer it takes to prepare. Seriously.

Ronald Reagan was asked to deliver a speech for charity. Before accepting, he asked how long the speech would be, because he wasn’t sure he had time. “What difference does it make how long?”, he was asked. “Well, he said…if you want me to talk for an hour, I’m ready to go now. But if it’s just 10 minutes, I need a couple of weeks to prepare.”

You may not be able to do everything you want to do, but you will learn to stretch the boundaries. And when you do, the canvas becomes larger, unlocking more creativity.

But here’s the thing: If you try and do it all at once, yeah, you’re going to get in trouble. And not only that, you won’t be able to do it well. Remember that this is a process.

You have to do it in synch with the 5 stages of growth.

How To Earn It

As you find your character voice and start growing through the five stages of growth, you’ll be amazed at the response from the audience…and your boss.

I once worked with a personality that was on in a time of day where ALL we wanted was the music to stand out. And the DJ’s job was to just make it sound good.

But he never gave up. He kept learning. He made the station better by projecting personality into every single segment while pointing listeners to the music and the station. He did it while doing what I wanted.

It wasn’t long before we realized that this guy was an great audience magnet. The better he got, the more freedom he earned. And the greater the bond with the audience. Soon, we moved him to afternoons. Then to mornings.That DJ?

He’s Dave Smiley. And he’s killing it with a 6-person morning show at WZPL in Indianapolis…#1 in the market for more than a decade.

You may not be able to do everything you want right now, but as you grow through the five stages, you will stretch the canvas. And when you do, you’ll unlock creativity you never knew you had.

Secrets 2 and 3

The other two secrets? #2 is that you have to know who you are and find your personal character voice. This is how your audience will get to know you so they can fall in love with you.

And the third secret is you absolutely must stop thinking of yourself as a radio announcer and become a storyteller that has a radio show. Mastering this skill will change everything.

I’ll write about those secrets later. But for now, focus on your Personality Success Path. That’s where your journey to becoming an on-air superstar begins.

Get More Details

I’m going into detail on all three secrets in my new, free webinar The Audience Magnet Blueprint. You can get access here.

And if you come to the webinar, I’ll give you a free copy of the Audience Magnet Blueprint eBook and a downloadable infographic of the 5 Stages of Personality Growth, with a lot more depth and information on how to behave in each stage.

This can be life-changing for radio personalities. It’s the difference between being stuck in a DJ or announcer job and getting on a career path to being a wildly successful personality. Don’t you owe it to yourself to get on that Personality Success Path and unlock you potential?

The Stuph File Program – Episode #0527

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Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0527.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:


  • Ruta Lee, legendary Hollywood actress
  • Rahsaan Patterson, singer, Heroes & Gods



If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

The Stuph File Program – Episode #0526

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Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0526.

To download the podcast, right click here and select “Save Link As”

Featured in this episode:



If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

The Stuph File Program – Episode #0525

0

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0525.

To download the podcast, right click here and select “Save Link As”

Featured in this episode:



If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

The Stuph File Program – Episode #0524

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Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0524.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:




If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

The Stuph File Program – Episode #0523

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Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0523.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:




If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

The Stuph File Program – Episode #0522

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Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0522.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:




If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

11 Building Blocks To Develop a Personality Brand

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A strong personal brand is one of the most important things radio personalities must develop, but it takes a considerable amount of time, attention and effort. Just because you have a radio show doesn’t mean your personality brand will grow merely because you’re being heard.

This goes for all personalities on all shows, including solo performers and team shows.

Building a personal brand is like building a business.The first step is to identify a target audience, discover the best marketing methods, and relentlessly work to deliver personality brand values that will appeal to the audience.

This is a key to advance through the 5 Stages of Personality Success.

Building Blocks of a Personal Brand

A strong personality brand makes it much easier to connect with listeners, not to mention clients, advertisers and online followers. All are important audiences for an air personality that depends on developing multiple verticals of  promotion and revenue.

But to get to the point where your brand can pay off, you must start with a solid foundation. This requires thought and careful planning.

Here are the things you’ll need to have in place as you work to develop your personal brand

Focal Point

Personalities working to build a personal brand typically want to be known as specialists in some area. One of the steps when creating your personal brand profile is to identify the one thing or two things that define what you want to be known for.

If you haven’t done this yet, do it now! It’s a fundamental step in building a personal brand. If you don’t know what your primary appeal is, you’ll have a hard time getting past Stage 1 (Introduction) or Stage 2 (Familiarity) in the Personality Success Path.

An Elevator Pitch

You’ve probably heard the term “elevator pitch”, meaning that if you’re riding with someone in an elevator, sell your pitch before the elevator reaches their floor and they step off. That leaves about 30 seconds to show how your brand matters.

Can you condense your brand down into a short pitch that’s clear and gets the point across?

The same brief statement can be utilized throughout social channels and online bios to help followers and potential listeners best understand who you are and what you bring to the table.

Make a list of things that make you valuable, and don’t be afraid to go into great detail. Once you have the information down, start trimming, and keep trimming until you get it down to a strong, impacting statement.

The Bert Show is one of the best positioned and clearly branded shows in the world. Their elevator pitch is tight and can be delivered in seconds:

 Real. Funny. 

Expanding on those two key words: The Bert Show is a cast of three main characters that relate to young adults living a young, active life through observation, humor and personal stories.

This will be an important tool in your personal brand toolbox.

A USP

Your unique selling proposition (USP) goes hand in hand with the elevator pitch. This is what sets your personality apart from others. If there are 2,000 other entertainers (and there are far more than that) offering the same basic proposition, why should someone choose you?

Why should your audience pay attention to you at the expense of all others? Not just other air talent, but other personalities competing for their entertainment attention.

What unique value do you offer that they can’t find with anyone else?

Your USP should be a succinct, single-sentence statement of who you are, your greatest strength, and the major benefit your audience will derive from it.


Perhaps your area of expertise is exploring, solving or just discussing relationship issues. Or maybe it’s that one single feature that is a true can’t miss moment on your show each hour, such as Prank Phone Calls or Second Date Update.

This is a critical component for branding. You’ll use this to craft your pitch, and it will be prevalent in virtually all of your marketing messages and outreach.

A Clearly Defined Target

Defining personality traits is only part of the journey. Building a brand is useless unless you’re targeting the right people. Most personalities have never thought about their audience in enough depth to demonstrate their personality in a way that becomes meaningful to the target.

You have to define your audience so that all content you create (on-air and off) is relevant, gets attention and turns into revenue opportunities (and ratings).

When you know who you are for, and who you are NOT for, it gives you clarity in purpose. Without a target, you’re just throwing darts, hoping for the best.

When you know your audience, you can:

  • Create valuable content specific to their interests
  • Find brand advocates who will embrace your message and help spread it for you
  • Identify the best ways to engage your audience
  • Know where to find them

Defining an audience takes time and research, but without a clearly defined audience, you’ll never grow your brand. A great place to start is building a composite listener profile, as explained in the webinar on demand Know Your Audience.

Thirst For Learning

To remain relevant, maintain the attitude of a constant learner, no matter how much experience and success you gain.

Tune in, listen, and stay up-to-date with industry trends.

If you fail to stay relevant, people will stop paying attention to you.

It never hurts to learn new things, develop new skills, and expand your knowledge. Here are three things every personality should do:

  1. Go to Don Anthony’s Morning Show Boot Camp.
  2. Listen to and learn from other shows.
  3. Become an Insider and get constantly updated advice and training.

A Strategy For Promotion

Promotion is nearly as important as content. Develop a strategy for how to make your brand famous. It doesn’t need to be as robust as a marketing strategy for a major brand, but it’s still a good idea to create a documented marketing plan you can follow.

This should include (but isn’t limited to):

  • Website development, creative and management
  • Social media deployment and posting schedule. Which platforms? How often?
  • Content marketing strategy: Promoting a blog, podcasts, audio on demand.
  • Video strategy for expanding your brand online and via social media
  • SEO and link building strategy with tactics to improve visibility;
  • Community engagement strategy for local sites and potential marketing partners.

To start, conduct a personal brand audit. There’s a ton of online information about you already, since you’re a public figure. But you should be managing the results when your name is searched. Find out what’s out there now. Then start a plan to manage and change it.

This isn’t a one-time exercise. Schedule routine reviews of your personal brand to monitor how you appear on the web ad social media.

Your Own Website

Every personality needs a website to manage their brand. Maybe your company won’t allow you to promote it, but build it anyway. When you change stations or markets, what happens to your online profile? If you’ve managed it yourself, nothing. But if it’s completely in the hands of others (your station or company), you start over when you move.

On the site, show off your expertise and work you’ve done. A branded website is another source of content that will show up at the top of the search results when people search information about you, especially if it’s populated with great content.

Try to use a lot of video on your personal site. It’s a great way to rank higher and get more attention.

Having a website helps keep control of search results and brand images rather than allowing third-party sites to shape your online image.

A Story

The strongest personal brands are carried by a story. When we build personality brand profiles for clients, the personality receives a thorough profile, plus a synopsis that defines who they are. This can easily turn into a story that  helps define the brand.

Think about some of the most well-known personal brands like Kim Kardashian, Mark Cuban, Beyonce,  Warren Buffet, or Tom Brady.

In every case, their stories are well known and narratives add tremendous weight to their personality brand, ultimately defining how we see them.

If you specialize in more than one area or have a series of things you’re passionate about, a narrative becomes even more important.

A Consistent Look

Brands often use style guides to maintain consistency in their logos, fonts, and colors. Your style guide may even include a dress code to manage how you appear in public.

Consider develop a personal brand logo that will translate to many uses and sizes. Create it in specific colors that define your brand. Maybe your station won’t allow you to use it now. That’s okay. You can use it on your own website and personal social media sites.

Everything you do contributes to a personal brand. Create a personal style guide similar to what the brands use. This way you have a consistent representation of your personal brand.

This should include the way you dress, carry yourself, behave with others, and even write and respond to emails.

Competitive Awareness

Personal brand building isn’t a popularity contest, but it does pay to know where you stand in the crowd.

Occasionally, you should collect some of the key metrics around your brand so you can pivot and act accordingly. If you enter Air Personality (Your Market), do you rate? How about Top Talent (Market)? Radio hosts (Market)? Funny Personalities (Market)? Who shows up with positive attributes?

Don’t copy others, but it’s worth studying why they may be succeeding in some ways. A competitive evaluation provides insight to take ideas and do it 10 times better.

Publicity Photos

It’s great if the station pays for your photo session. But if they don’t, do it yourself. It’s not that expensive.  Photos are one of the three promotional items every personality needs.

Take pictures that represent the personality you’re trying to portray, and use those images across social channels and websites. And, pick the one that best represents your character traits to use in small printed photos that can be handed out at appearances and events. Be sure to leave room on the photo to personalize an autograph (don’t do a pre-printed signature).

Get a bunch of different poses with various changes of clothing. This gives you more ways to represent your personality.

Publicity photos help you be more easily recognizable. The more the audience can feel they know you, the better chance they’ll consider you a friend.

As your appearance changes (and, yes, you do age), update the head shots and publicity photos.

Conclusion

A personal brand is how the world sees you. That’s why it’s important to actively manage and polish the brand.

Invest in these 11 elements to enhance your career. Be proactive. It works!

Greatest Trait of Winning Air Personalities

9 Reasons I Love Air Personalities

5 Stages of Personality Growth

Build a 5 Star Personality Brand Seminar on Demand

eBook: Build a 5-Star Personality Brand

What To Look For in a Superstar Radio Talent

eBook: How To Become an On-Air Superstar

The Stuph File Program – Episode #0521

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Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0521.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:




If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

The Stuph File Program – Episode #0520

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Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0520.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:




If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

The Stuph File Program – Episode #0519

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Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0518.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:


  • Andrew Allemann, founder, PodcastGuests.com
  • Paul J.J. Payack, founder, Global Language Monitor
  • Marywinn Lent — home schooling



If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.