This week on Under The Influence, we look at the incredible creativity happening in radio advertising around the world today.
Many advertisers think radio is yesterday’s medium, but judging by the work being done today, the opposite is true. We’ll tell the story of a German music school that used radio to recruit top music students by making their email address invisible to all but those with perfect pitch, how an entire country’s radio stations switched formats one morning to sell a chocolate bar and how the country of Colombia used radio to send a coded message of hope out to kidnapped soldiers.
Radio isn’t dead, it’s hotter than ever.
Because I co-founded a company based on radio advertising, and because I host a national radio show that explores the advertising industry, I am often asked the same question over and over again:
What’s going to happen to radio?