The Candice Rock Blog

Business School for Musicians!

This is a great program offered right here in Toronto. I call it “business school for musicians” but the official title is the Coalition Music Artist Entrepreneur Program. Ben Caplan took the course and says “I’m really glad to say that I graduated from this program.” They are currently taking applications for the August program.

ben caplan

Here are a few more details for ya.

Coalition Music is pleased to announce that the next intake of its successful Artist Entrepreneur Program will be starting August 6, 2013 and running until October 15, 2013. Aspiring artists will receive comprehensive instruction on elements of the music industry including branding, communications, live recording, funding programs, media training, and touring logistics among other focuses.

The Artist Entrepreneur Program provides artists with these entrepreneurial skills in a ten week instructional overview of the industry taught by Coalition Music’s team of in-house managers, marketers, social media, touring, promotion and publicity experts. Past guest speakers include industry professionals from SOCAN, eOne Music, and Feldman & Associates, recording artists including Jeremy Taggart of Our Lady Peace and Jason Parsons of Ubiquitous Synergy Seeker (USS), and major producers including Bob Ezrin (Kiss, Pink Floyd).


  • Marketing
  • Promotion
  • Touring
  • Live sound
  • Band agreements
  • Band psychology
  • Publishing
  • Finances, banking, accounting
  • Management
  • Social media
  • Merch
  • Songwriting
  • Recording
  • Performing
  • Music supervision
  • Funding and grants
  • Radio
  • Talent buying

Emerging artists such as Hello Operator and recent seven time Music Nova Scotia Award nominee Ben Caplan are recent artists who participated in the Artist Entrepreneur Program. Expanding on the skills he acquired in the program, Ben Caplan has grown his brand both nationally andinternationally with touring set inCanada and abroad into 2013. “It’s a fantastic program and the skills that I picked up from it and the knowledge of the music industry I learned have helped me get to this point in my career,” says Caplan, “I’m really glad to say that I graduated from this program.”

Artists interested in discussing more about how Coalition Music can give their career the focus and direction it deserves are encouraged to contact Jesse Mitchell at  or 416.755.0025.

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