Is radio dead? Data show it isn’t as a whole—yet as a music platform, it’s a whole different story.
In a candid interview between Frank Ocean and Jay Z that aired on Apple Music’s Beats 1 radio station Feb. 24, the latter spent a good portion mourning the golden days of radio, where he got his own start in the 1990s as a hip-hop artist. Said Jay, about modern radio:
It’s pretty much an advertisement model. You take these pop stations, they’re reaching 18-34 young, white females. So they’re playing music based on those tastes. And then they’re taking those numbers and they’re going to advertising agencies and people are paying numbers based on the audience that they have. So these places are not even based on music. Their playlist isn’t based on music…
A person like Bob Marley right now probably wouldn’t play on a pop station. Which is crazy. It’s not even about the DJ discovering what music is best. You know, music is music. The line’s just been separated so much that we’re lost at this point in time.
His attacks don’t come unbiased. Jay Z is the owner of Tidal, a music