Canada 150: Shushma Datt Pioneered E...
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Mar
5
Airchecker
Canada 150: Shushma Datt Pioneered Ethnic Broadcasting In B.C.
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To mark Canada’s 150th birthday, we are counting down to Canada Day with profiles of 150 noteworthy British Columbians.

Shushma Datt once chatted up a young Mick Jagger and George Harrison for the BBC. Now she’s the highly respected matriarch of an ethnic broadcast enterprise in one of the most ruthlessly competitive radio markets anywhere.

Born in 1946 into a large family in Kenya, she was the daughter of an accountant. She earned a degree from the University of New Delhi. She has worked as a reporter for the prestigious Times of India, ranked among the world’s top 10 newspapers. In 1965, she emigrated to London with her parents and five siblings. Both she and her father got jobs at the BBC but, she later wrote, her dad thought she was a secretary. Instead, at 19, she was learning the ropes of radio broadcasting at the place that invented quality radio.

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