by Tracy Johnson
Several personalities I work with are focused on being more prolific on the air by dressing up existing breaks this way. Many times, their topics are fine. Their ideas are solid. The execution is good. But the overall effect is flat. You’ll get attention when you command it.
It’s not enough to have a great story to tell. You have to tell the story well! In fact, I’d rather have a great storyteller than a great story.
One way to become proficient is to learn to turn up the volume. That gives you a much better chance of being heard.
4 Ways to Turn up The Volume
When preparing to perform, think through each segment from the listener’s perspective. How will they hear what you’re about to present? What are they doing at the time? What will be meaningful to them? And how will you compel that audience in a way that they can’t help but pay attention and lean in to what you’re saying? It’s usually subtle ways you say it.
Here are five ways to improve your chances of being heard