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The Stuph File Program

The Stuph File Program – Episode #0534

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0534.



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Featured in this episode:




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The Stuph File Program

The Stuph File Program – Episode #0533

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0533.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:




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The Stuph File Program

The Stuph File Program – Episode #0532

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0532.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:



If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

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TracyJohnsonBlog

Talk On The Radio: How Much Is Too Much?

Finding the right combination of talk content on a music station is a non-scientific task. Break length and music count are issues nearly every programmer wrestles with from time to time.

Yet, it’s one of the most important decisions to be made.

One of the first questions from virtually every client is:

How much music should the morning show play?

This is almost always followed by:

How long should breaks be?

There’s no standard answer to these questions. That’s like asking how long a song should be, or the ideal length of a movie. Or how many pages should be in the book?

The real answer: It depends! And there are many factors to consider. But I’ll provide a guideline after discussing the variables.

Break Length Variables

When working with talent, knowing when to tighten or loosen the leash to allow them to run free is difficult.

It is true, however, that air talent on music stations must earn the right to more talk. This privilege is not a bonus granted by the PD or GM. It’s an invitation from the audience, and is earned over time. When content becomes more of an attraction that music, increase the talk and reduce the music. Sounds simple, doesn’t it?

Here are 6 factors to help you figure out the right mix for your station.

Don’t Obsess About Talk Break Length

First, understand that the length of the break isn’t nearly as important as the pace of the break. Forward momentum is key to listener retention.

In sports, Major League Baseball has obsessed over shortening games. Baseball officials are applying pressure on teams, umpires and players to “speed up” the games.

The emphasis is on the wrong syllable.

Taking all of the “downtime” out of baseball shortens the average game time by 7-8 minutes. In a three hour game, does 7-8 minutes matter?

This isn’t really about length. It’s about the pace, momentum and energy of the game.

Making the game more exciting should be the goal. In radio, we often do the same thing. We’re worried about length, when our emphasis should be on the listener experience. When content is engaging and moving forward, longer breaks are more tolerable. But as soon as it slows, we enter the danger zone. In this regard, length is irrelevant.

Tight And Short Are Not The Same Thing

There’s a big difference between executing a tight performance and length of talk in a break.

Being tight is eliminating needless words and streamlining focus. Don’t tighten a break in order to shorten it. Tighten it to improve the pace of the break, provide focus and make it easier to understand.

Shorter is simply, well, shorter. And shorter isn’t always better.

In other words:

Tight and short are not the same.

For programmers coaching talent, this is important. Choose words very carefully. A comment like, “I love this because it was short” is deflating, with misplaced emphasis on an aspect that carries limited impact. It’s stifling to creative personalities.

Compare that to a comment like,

I love that break because it was tight. It was focused. It moved forward.

Audience’s aren’t screaming for shorter talk segments. They are excited for content that inspires them.

But every programmer wants guidelines. The right answer for you depends on the strength of your show.

Here’s a starting point.

6 Tips on Break Length

The most important consideration for how much talk is the right amount of talk is the stage your brand is in with your audience in the Personality Success Path.

Stage 1: Introduction

New show,  or shows in a new market, on a new station, or on a station that’s just changed format, play more music! Use the popularity of the songs as an introduction to personality.

Try for 10-12 songs per hour. If that’s not possible because of commercial load or information features, think about editing songs to increase the music count.

On the air, focus mostly on the basics. Sell the position, the station and introduce a few key features.

Inject personality into every element by ize-ing each talk opportunity. That’s adding relatable content that helps you localize, energize, supersize and personalize material. The more a personality is able to connect with the basics, the faster she will gain traction through this stage.

Get more details on how to do it in my seminar on demand My Solo Show Can Beat Your Team Show.

Stage 2: Familiarity

As a show becomes more familiar, increase talk break length incrementally.

If the station is establishing a music image, or is in a tight, direct format battle with a strong competitor, don’t let a competitor gain an advantage because of too much talk. Still, as familiarity increases, likability will follow. And audience tolerance increases.

Usually 8 songs an hour is required to gain a meaningful music advantage.

This may vary depending on the station’s history and presence in the market, but if quantity of music is a meaningful position, make sure the show is competitive.

Stage 3: Growth

As personalities grow into Stage 3, they become part of listener habits. Take advantage of this growing strength. In this stage, talent is gaining momentum and could experience rapid growth if managed properly.

If ratings are equal to the station’s overall share, it may be an opportunity to take a leadership position by relaxing restrictions more, particularly if research indicates positive perceptual momentum.

Gradually remove songs over time, increasing personality content. This is the best time to increase the number of breaks in the clock, but keep the talk break length fairly consistent. Drop one song at a time, gradually reducing music count.

Be sure to monitor ratings response and research the audience for perceptual changes in the show/station.

Stage 4: Like

As the show outperforms the station, it’s clear that the audience really likes the personalities. Now is the time to evolve toward less music/more personality aggressively.

Be careful to avoid doing it suddenly, but move quickly. By giving listeners more of what they tune in for, the ratings snowball will likely continue.

Relaxing the music count to as few as 4 songs could be appropriate here. That’s one tune per quarter-hour, which is enough to maintain a music presence.

Stage 5: Love

As the audience truly falls in love with the personalities, go all the way. You have potential for media domination. There’s no point in playing fewer than four songs an hour. Drop them all.

If preference and ratings are significantly above the station (20-25%), drop the music entirely.

It doesn’t make sense to play less than four songs an hour. That’s not enough to hold a music listener and it gets in the way of those coming for personalities.

This is the time to transition and become a personality-driven talk show.

Get Details on the 5 Stages of Growth With My Personality Success Path Here

Adjusting Break Length

When making any programming change, do so gradually. Small changes are less shocking as a large change. Removing one song at a time insures a smoother transition for talent and the audience.

I mentioned editing songs a couple of times. This is an effective method of increasing personality while maintaining song count. If you can remove 45 seconds from each song, you save 7.5 minutes every 10 songs! That’s huge. Add personality and still play the same number of songs? Yes, please. If the songs are edited properly, it won’t be noticed. For details on how to do it right, go here.

Regardless of song count, maintain a high personality presence and use each opportunity in the format clock. Use song intros to relate to listeners. Talk into and out of stop sets. A frequent presence on the show adds more time for listeners to get to know the talent. And familiarity always comes before falling in love.

That’s part of Romancing The Listener.

Conclusion

At the end of the day, the perfect break length depends on many variables. But this rule of thumb should guide all decisions:

Each break should be as long as it needs to be and no longer. And it should be as short as it can be, but no shorter.

Finally, don’t overthink it.

Seth Godin nails it:

“Too long.” You’re going to hear that more and more often. The movie, the book, the meeting, the memo…few people will tell you that they ran short. Shorter, though, doesn’t mean less responsibility, less insight or less power. It means less fluff and less hiding.

When in doubt, leave it out. When a friend sends you a video on YouTube, what’s the first thing you look at? How long is it? Do I have time for this? Is it worth my time? Listeners ask themselves the same question about radio shows.

Is it worth their time? It is if it’s tight. And tighter execution almost always results in shorter breaks.

Do More Music Morning Shows Work?

Tracy Johnson’s Audience Magnet Blueprint eBook (free)

The Science Behind Why Listeners Reject Talk

Radio Personality Success Path: The Five Stages of Growth

Tracy Johnson’s Audience Magnet Course

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The Stuph File Program

The Stuph File Program – Episode #0531

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0531.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:



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The Stuph File Program

The Stuph File Program – Episode #0530

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0530.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:


  • Rip Taylor, comic
  • Larry Alex Taunton, freelance columnist — Is Tom Brady overrated?
  • John Paitakes, author, 50 Years Working in Criminal Justice— College entrance exam rigging



If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

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The Stuph File Program

The Stuph File Program – Episode #0529

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0529.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:



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The Stuph File Program

The Stuph File Program – Episode #0528

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0528.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:



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TracyJohnsonBlog

5 Stages Of Personality Growth

In 30-plus years of training, managing and coaching radio personalities, there are three key things that have never changed. And will never change. It’s my 3 Secrets of Becoming an On-Air Superstar. And yes, I’ll reveal the secrets below. But today, I want to focus on a single, most fundamental secret.

It’s Secret #1: The 5 Stages of your Personality Success Path.

You will turn up the volume on your personality brand when you earn the freedom to go deeper with your audience. There’s not a single personality reading this that doesn’t want that freedom. But you have to earn it, and it happens step by step through 5 Stages.

The 5 Stages of Personality Growth

There are 5 stages in the life cycle of every great personality. Everyone on the air goes through Stage 1, but not everyone makes it to Stage 5.

Introduction is when you’re brand new. They don’t even know your name, or really even care. In this stage, your goal should be to show that you love the same things they do.

Familiarity is when they may recognize your name but they don’t know anything about you yet. This is a critical phase…it’s still not the right time to talk about yourself that much…but you may want to introduce a feature here

Growth. This is when it gets exciting. They’re starting to know you and like the things you do on the air. They like the station better when you’re on. This is when you start promoting those features aggressively.

Like. The like phase is when you can introduce more personal stories into the show. They’re starting to recognize your character traits and know whey they like it when you’re on.

Love. And this is the ultimate goal. In this stage, it’s more about who you are than what you do. They choose the station because of you. This is where you want to be.

Performing In the 5 Stages

You have to know where you stand in the relationship with your audience, and perform accordingly. Personalities don’t become popular all at once. They grow popular over time. It’s a process that can be accelerated. But it cannot be rushed.

You can’t start out at Stage 5. And if you perform show like you’re in Stage 4 or 5 when you’re in stage 1 or 2, you lose!

One reason personalities fail is they don’t understand where they are in their success path. They think they’re in the love stage because they’ve been on a long time, but they’re really just in Stage 2 because they have never had an impact.

Your behavior must be based on how your audience sees you. Not how you would LIKE to be seen. If you come on too strong in Stage 1 or 2, you’ll run the audience off. They will hate you, and think you’re self absorbed.

Similarly, if you’re in Stage 4 or 5, but the PD is making you play too much music, you’re also preventing the audience from rewarding you.

Earning Your Freedom

And that’s the issue, isn’t it? You want to earn freedom on the air, but you probably think this is impossible because the PD puts up barriers.It seems like a chicken or the egg thing. You feel like you can’t reach the next stage because you don’t aren’t allowed time to perform,

You have to earn that freedom. And here’s the good news. You earn it from listeners. They demand more of you. And it starts by being great in every break now.

I know that at some stations, management just wants you there to play the commercials, execute the format and not get in the way. They don’t support personality. And they won’t get what I’m talking about here. Maybe you’ve tried to do some different things and been yelled at. They told you to just stick to the basics. I get it. It’s a balance.

But don’t let those barriers become an obstacle to growth. As you impact listeners, your power will grow. You’ll become a primary reason for tune-in.

This is what makes management afraid of you, by the way. They are afraid of losing you. Because when you become a meaningful personality that leads an audience fan base, you have power.

I know it can be frustrating to want to do more than you’re permitted. Every great personality wants to do more than they’re allowed. It’s universal. Personalities with 5-minute limits think they need 7. Those with a 3 minute window think they’d be better with 5. And those that only have 30 seconds know for a fact they’d be great if they had 3 minutes. Maybe you can’t control your break length. But you can control what goes into your breaks.

You Gotta Prepare

So prepare a great break-every break-based on the opportunity you’re provided. Now here’s the ironic part. The smaller the canvas on which you paint, the longer it takes to prepare. Seriously.

Ronald Reagan was asked to deliver a speech for charity. Before accepting, he asked how long the speech would be, because he wasn’t sure he had time. “What difference does it make how long?”, he was asked. “Well, he said…if you want me to talk for an hour, I’m ready to go now. But if it’s just 10 minutes, I need a couple of weeks to prepare.”

You may not be able to do everything you want to do, but you will learn to stretch the boundaries. And when you do, the canvas becomes larger, unlocking more creativity.

But here’s the thing: If you try and do it all at once, yeah, you’re going to get in trouble. And not only that, you won’t be able to do it well. Remember that this is a process.

You have to do it in synch with the 5 stages of growth.

How To Earn It

As you find your character voice and start growing through the five stages of growth, you’ll be amazed at the response from the audience…and your boss.

I once worked with a personality that was on in a time of day where ALL we wanted was the music to stand out. And the DJ’s job was to just make it sound good.

But he never gave up. He kept learning. He made the station better by projecting personality into every single segment while pointing listeners to the music and the station. He did it while doing what I wanted.

It wasn’t long before we realized that this guy was an great audience magnet. The better he got, the more freedom he earned. And the greater the bond with the audience. Soon, we moved him to afternoons. Then to mornings.That DJ?

He’s Dave Smiley. And he’s killing it with a 6-person morning show at WZPL in Indianapolis…#1 in the market for more than a decade.

You may not be able to do everything you want right now, but as you grow through the five stages, you will stretch the canvas. And when you do, you’ll unlock creativity you never knew you had.

Secrets 2 and 3

The other two secrets? #2 is that you have to know who you are and find your personal character voice. This is how your audience will get to know you so they can fall in love with you.

And the third secret is you absolutely must stop thinking of yourself as a radio announcer and become a storyteller that has a radio show. Mastering this skill will change everything.

I’ll write about those secrets later. But for now, focus on your Personality Success Path. That’s where your journey to becoming an on-air superstar begins.

Get More Details

I’m going into detail on all three secrets in my new, free webinar The Audience Magnet Blueprint. You can get access here.

And if you come to the webinar, I’ll give you a free copy of the Audience Magnet Blueprint eBook and a downloadable infographic of the 5 Stages of Personality Growth, with a lot more depth and information on how to behave in each stage.

This can be life-changing for radio personalities. It’s the difference between being stuck in a DJ or announcer job and getting on a career path to being a wildly successful personality. Don’t you owe it to yourself to get on that Personality Success Path and unlock you potential?

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The Stuph File Program

The Stuph File Program – Episode #0527

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0527.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:


  • Ruta Lee, legendary Hollywood actress
  • Rahsaan Patterson, singer, Heroes & Gods



If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

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The Stuph File Program

The Stuph File Program – Episode #0526

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0526.

To download the podcast, right click here and select “Save Link As”

Featured in this episode:



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The Stuph File Program

The Stuph File Program – Episode #0525

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0525.

To download the podcast, right click here and select “Save Link As”

Featured in this episode:



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The Stuph File Program

The Stuph File Program – Episode #0524

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0524.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:




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The Stuph File Program

The Stuph File Program – Episode #0523

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0523.



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Featured in this episode:




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The Stuph File Program

The Stuph File Program – Episode #0522

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0522.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:




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TracyJohnsonBlog

11 Building Blocks To Develop a Personality Brand

A strong personal brand is one of the most important things radio personalities must develop, but it takes a considerable amount of time, attention and effort. Just because you have a radio show doesn’t mean your personality brand will grow merely because you’re being heard.

This goes for all personalities on all shows, including solo performers and team shows.

Building a personal brand is like building a business.The first step is to identify a target audience, discover the best marketing methods, and relentlessly work to deliver personality brand values that will appeal to the audience.

This is a key to advance through the 5 Stages of Personality Success.

Building Blocks of a Personal Brand

A strong personality brand makes it much easier to connect with listeners, not to mention clients, advertisers and online followers. All are important audiences for an air personality that depends on developing multiple verticals of  promotion and revenue.

But to get to the point where your brand can pay off, you must start with a solid foundation. This requires thought and careful planning.

Here are the things you’ll need to have in place as you work to develop your personal brand

Focal Point

Personalities working to build a personal brand typically want to be known as specialists in some area. One of the steps when creating your personal brand profile is to identify the one thing or two things that define what you want to be known for.

If you haven’t done this yet, do it now! It’s a fundamental step in building a personal brand. If you don’t know what your primary appeal is, you’ll have a hard time getting past Stage 1 (Introduction) or Stage 2 (Familiarity) in the Personality Success Path.

An Elevator Pitch

You’ve probably heard the term “elevator pitch”, meaning that if you’re riding with someone in an elevator, sell your pitch before the elevator reaches their floor and they step off. That leaves about 30 seconds to show how your brand matters.

Can you condense your brand down into a short pitch that’s clear and gets the point across?

The same brief statement can be utilized throughout social channels and online bios to help followers and potential listeners best understand who you are and what you bring to the table.

Make a list of things that make you valuable, and don’t be afraid to go into great detail. Once you have the information down, start trimming, and keep trimming until you get it down to a strong, impacting statement.

The Bert Show is one of the best positioned and clearly branded shows in the world. Their elevator pitch is tight and can be delivered in seconds:

 Real. Funny. 

Expanding on those two key words: The Bert Show is a cast of three main characters that relate to young adults living a young, active life through observation, humor and personal stories.

This will be an important tool in your personal brand toolbox.

A USP

Your unique selling proposition (USP) goes hand in hand with the elevator pitch. This is what sets your personality apart from others. If there are 2,000 other entertainers (and there are far more than that) offering the same basic proposition, why should someone choose you?

Why should your audience pay attention to you at the expense of all others? Not just other air talent, but other personalities competing for their entertainment attention.

What unique value do you offer that they can’t find with anyone else?

Your USP should be a succinct, single-sentence statement of who you are, your greatest strength, and the major benefit your audience will derive from it.


Perhaps your area of expertise is exploring, solving or just discussing relationship issues. Or maybe it’s that one single feature that is a true can’t miss moment on your show each hour, such as Prank Phone Calls or Second Date Update.

This is a critical component for branding. You’ll use this to craft your pitch, and it will be prevalent in virtually all of your marketing messages and outreach.

A Clearly Defined Target

Defining personality traits is only part of the journey. Building a brand is useless unless you’re targeting the right people. Most personalities have never thought about their audience in enough depth to demonstrate their personality in a way that becomes meaningful to the target.

You have to define your audience so that all content you create (on-air and off) is relevant, gets attention and turns into revenue opportunities (and ratings).

When you know who you are for, and who you are NOT for, it gives you clarity in purpose. Without a target, you’re just throwing darts, hoping for the best.

When you know your audience, you can:

  • Create valuable content specific to their interests
  • Find brand advocates who will embrace your message and help spread it for you
  • Identify the best ways to engage your audience
  • Know where to find them

Defining an audience takes time and research, but without a clearly defined audience, you’ll never grow your brand. A great place to start is building a composite listener profile, as explained in the webinar on demand Know Your Audience.

Thirst For Learning

To remain relevant, maintain the attitude of a constant learner, no matter how much experience and success you gain.

Tune in, listen, and stay up-to-date with industry trends.

If you fail to stay relevant, people will stop paying attention to you.

It never hurts to learn new things, develop new skills, and expand your knowledge. Here are three things every personality should do:

  1. Go to Don Anthony’s Morning Show Boot Camp.
  2. Listen to and learn from other shows.
  3. Become an Insider and get constantly updated advice and training.

A Strategy For Promotion

Promotion is nearly as important as content. Develop a strategy for how to make your brand famous. It doesn’t need to be as robust as a marketing strategy for a major brand, but it’s still a good idea to create a documented marketing plan you can follow.

This should include (but isn’t limited to):

  • Website development, creative and management
  • Social media deployment and posting schedule. Which platforms? How often?
  • Content marketing strategy: Promoting a blog, podcasts, audio on demand.
  • Video strategy for expanding your brand online and via social media
  • SEO and link building strategy with tactics to improve visibility;
  • Community engagement strategy for local sites and potential marketing partners.

To start, conduct a personal brand audit. There’s a ton of online information about you already, since you’re a public figure. But you should be managing the results when your name is searched. Find out what’s out there now. Then start a plan to manage and change it.

This isn’t a one-time exercise. Schedule routine reviews of your personal brand to monitor how you appear on the web ad social media.

Your Own Website

Every personality needs a website to manage their brand. Maybe your company won’t allow you to promote it, but build it anyway. When you change stations or markets, what happens to your online profile? If you’ve managed it yourself, nothing. But if it’s completely in the hands of others (your station or company), you start over when you move.

On the site, show off your expertise and work you’ve done. A branded website is another source of content that will show up at the top of the search results when people search information about you, especially if it’s populated with great content.

Try to use a lot of video on your personal site. It’s a great way to rank higher and get more attention.

Having a website helps keep control of search results and brand images rather than allowing third-party sites to shape your online image.

A Story

The strongest personal brands are carried by a story. When we build personality brand profiles for clients, the personality receives a thorough profile, plus a synopsis that defines who they are. This can easily turn into a story that  helps define the brand.

Think about some of the most well-known personal brands like Kim Kardashian, Mark Cuban, Beyonce,  Warren Buffet, or Tom Brady.

In every case, their stories are well known and narratives add tremendous weight to their personality brand, ultimately defining how we see them.

If you specialize in more than one area or have a series of things you’re passionate about, a narrative becomes even more important.

A Consistent Look

Brands often use style guides to maintain consistency in their logos, fonts, and colors. Your style guide may even include a dress code to manage how you appear in public.

Consider develop a personal brand logo that will translate to many uses and sizes. Create it in specific colors that define your brand. Maybe your station won’t allow you to use it now. That’s okay. You can use it on your own website and personal social media sites.

Everything you do contributes to a personal brand. Create a personal style guide similar to what the brands use. This way you have a consistent representation of your personal brand.

This should include the way you dress, carry yourself, behave with others, and even write and respond to emails.

Competitive Awareness

Personal brand building isn’t a popularity contest, but it does pay to know where you stand in the crowd.

Occasionally, you should collect some of the key metrics around your brand so you can pivot and act accordingly. If you enter Air Personality (Your Market), do you rate? How about Top Talent (Market)? Radio hosts (Market)? Funny Personalities (Market)? Who shows up with positive attributes?

Don’t copy others, but it’s worth studying why they may be succeeding in some ways. A competitive evaluation provides insight to take ideas and do it 10 times better.

Publicity Photos

It’s great if the station pays for your photo session. But if they don’t, do it yourself. It’s not that expensive.  Photos are one of the three promotional items every personality needs.

Take pictures that represent the personality you’re trying to portray, and use those images across social channels and websites. And, pick the one that best represents your character traits to use in small printed photos that can be handed out at appearances and events. Be sure to leave room on the photo to personalize an autograph (don’t do a pre-printed signature).

Get a bunch of different poses with various changes of clothing. This gives you more ways to represent your personality.

Publicity photos help you be more easily recognizable. The more the audience can feel they know you, the better chance they’ll consider you a friend.

As your appearance changes (and, yes, you do age), update the head shots and publicity photos.

Conclusion

A personal brand is how the world sees you. That’s why it’s important to actively manage and polish the brand.

Invest in these 11 elements to enhance your career. Be proactive. It works!

Greatest Trait of Winning Air Personalities

9 Reasons I Love Air Personalities

5 Stages of Personality Growth

Build a 5 Star Personality Brand Seminar on Demand

eBook: Build a 5-Star Personality Brand

What To Look For in a Superstar Radio Talent

eBook: How To Become an On-Air Superstar

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The Stuph File Program

The Stuph File Program – Episode #0521

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0521.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:




If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

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The Stuph File Program

The Stuph File Program – Episode #0520

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0520.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:




If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

Categories
The Stuph File Program

The Stuph File Program – Episode #0519

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0518.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:


  • Andrew Allemann, founder, PodcastGuests.com
  • Paul J.J. Payack, founder, Global Language Monitor
  • Marywinn Lent — home schooling



If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

Categories
The Stuph File Program

The Stuph File Program – Episode #0518

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0518.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:


  • Gabrielle Stone, actress/director & author, Eat, Pray, FML
  • Joe Nicchi, co-owner, CVT Soft Serve
  • Stuart Nulman, Book Banter



If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

Categories
The Stuph File Program

The Stuph File Program – Episode #0517

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0517.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:




If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

Categories
TracyJohnsonBlog

How To Get Much-Needed Air Check Coaching

Radio station management: You’re on notice. It’s time to get help for air talent. The vast majority of radio personalities are not getting the time, attention or coaching they want and need.

Fortunately, there’s something you can do about it.

Management should realize that personalities are their single most important investment. Nothing has a more valuable return for dollars spent.

Pew Research is a trusted research firms. According to Pew, radio personalities are a primary driver of listener satisfaction. They report that 67% (that’s two out of three) respondents say air talent is important to them.

As if that’s not enough, 64% of the survey’s respondents indicate they would follow their favorite personality to another station!

This is dramatic research data. But Pew isn’t alone. There’s more evidence of the value of talent.

High profile personalities top the list of reasons for top of mind awareness (TOMA) and recall. Great talent always rates higher than the station format, contests or music preferences. More listeners will talk about a favorite personality than can identify the style of music a station plays.

But there’s a problem.

The Problem

Maybe you saw the Jacobs Media research that shows how few air personalities are critiqued or coached.

Very few personalities are coached at all. Many report that it’s been over a year since their last air check session. Some even say they have never been air checked by their supervisor.

Once you recover from the initial shock, you probably have a most logical question: “Why?”.

I get it. Air checking talent takes time, which is a precious commodity for programmers and managers today. I recently spoke with the VP of Programming for a group of 12 stations. All 12 stations report directly to him for all things programming. He had just finished preparing 7 (yes, SEVEN) music logs for the following day. This was just before he started his four hour afternoon drive show (performed live) on the rock station. It’s not a small market, either. It’s a Top 50 market.

Who has time? Even if there were enough hours in the day for a meeting, air check sessions aren’t productive without preparation and planning.

If the value of personality to radio brands is higher than ever, and you’re at risk for losing nearly two thirds of the audience if talent leaves, shouldn’t you invest in that resource?

Yet this critically important thing becomes a task that takes a back seat to the urgent.

The Solution

That’s why Tracy Johnson Media Group now offers an  air check talent coaching service. It’s for personalities who aren’t getting feedback, programmers who want a second set of ears and managers that don’t have the time or expertise to coach talent.

We offer direct, one-on-one coaching for personalities through air check critique.

The process is simple:

  • Schedule a session online
  • Upload an air check
  • Get personal feedback in a one-hour session

You can book a session with any of the TJMG consultants and talent coaches, including Andy Meadows, Mike Shepard or me.

Management is welcome (and encouraged) to attend he session.

Conclusion

Developing talent is more than a good idea for when you have time. It’s a critical part of your station’s success and the industry’s future. That’s why we’re here to help.

Try it out. Schedule a coaching session with one of our consultants. Get details here:

Categories
The Stuph File Program

The Stuph File Program – Episode #0516

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0516.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:

Click logo for iTunes podcast subscription If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

Categories
The Stuph File Program

The Stuph File Program – Episode #0515

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0515.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:

Click logo for iTunes podcast subscription If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.

Categories
The Stuph File Program

The Stuph File Program – Episode #0514

Welcome to the latest edition of the Stuph File Program.

For a program list of the items included and all their accompanying links in this one hour show, you can find the information on my website in the Stuph File Program section, or just follow this link to #0514.



To download the podcast, right click here and select “Save Link As”

Featured in this episode:


  • Greg Skomal, shark expert — Shark attacks
  • Dr. John Huber, clinical forensic psychologist — Video game addiction & job burnout
  • Joe Zanetti, filmmaker Killbird

Click logo for iTunes podcast subscription If you have any comments or suggestions, or items for the mailbag, feel free to click on the “Comments” link below to add your thoughts.