• When The Client Insists on Voicing The Radio Commercial

    Radio station salespeople, creative directors, and producers face this all too often: clients who insist on voicing their own radio commercials. Some business owners do an excellent job of talking into a microphone. Many…most…do not. Here’s a worst-case scenario example. In case anyone asks, Ron Stevens & Joy Grdnic, who created that little gem,…[Read more]