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TracyJohnsonBlog

Air Personalities: Name Tag Yourself More Effectively!

When at an event with strangers, it helps if everyone wears a name tag. Knowing a name brings strangers just a little closer together. It’s the first step to getting to know someone. The same thing happens in the relationship between radio personalities and listeners. That’s why name tagging is so important. This seems like […]

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TracyJohnsonBlog

6 Sure Fire Ways To Get Rid of On-Air Crutches

Okay, so this is, like, an article about, ah, all those, um, bad, uh, habits or on-air crutches that Dj’s pick up, you know. Know what I mean? Fix these things and, like, you can be super-better at your, um, job and stuff. You know? Whatever. All air personalities develop crutches. It may be repeating certain phrases […]

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Promos That ROCK

Sun Tzu called the supreme art of war to subdue the enemy without fighting. The truth is, in radio, you don’t have to worry about anything your competition is doing. After all, you can’t change what another radio station does to try and steal listeners. They are all doing their best to get your audience […]

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TracyJohnsonBlog

Lessons in Personality Radio From Wile E. Coyote

Generations of young people grew up with Looney Tunes. One of the highlights of the popular animated shorts was the Roadrunner cartoon. If you’re not familiar with Chuck Jones’ stories, you’re missing out. It’s great entertainment and radio personalities can learn a lot from Wile E. Coyote. The Coyote pursued the Roadrunner, but always fell […]

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TracyJohnsonBlog

Air Personalities: Never Ever Say THESE THINGS On the Air

Usually, I hate lists like this. It seems simplistic, and well, list-y. But I’ll make an exception. Evaluate your show and listen for habits like this that subtly infiltrate your performance. Please add your own to the list!   About The Talent “[Jock Name] along with you” “[Jock Name] keeping you company” “[Jock Name] on […]